Commercial Director - Leisure Attraction Operator - South Coast

Circa £80,000 + Excellent Benefits

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We are looking for a Commercial Director for an entrepreneurial, ambitious leisure attraction operator with a diverse range of visitor attractions and entertainment venues throughout The South of England.

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Key Responsibilities:

• Work with the CEO and other stake holders to develop and deliver a robust commercial strategy to grow revenue across all areas of the business.

• Develop the organisations digital strategy including website and social media.

• Lead the marketing team to develop strategies and deliver campaigns to increase admissions and secondary spend.

• Lead the CRM function to gain insights into customers and develop strategies to increase engagement, retention and spend per head.

• Lead the contact centre and sales function to develop proactive sales and business development strategies to increase sales, travel trade and group bookings.

• Cultivate a culture of productivity, collaboration and drive for results throughout the organisation.

• Work collaboratively with the senior operations teams and other stake holders to ensure an integrated approach to the whole customer journey and the company delivers an amazing customer experience.

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The Ideal candidate

• Demonstrable track record of delivering commercial growth at senior level in an attraction, leisure, hospitality or tourism business of similar size and scope.

• Senior strategic leadership and management experience within an organisation or department of similar size and scope.

• Experience of establishing annual budget, business plans and of managing budgetary controls.

• Experience of successfully managing strategic stakeholder relationships.

• Successful track record in sales acquisition and income generation at a senior level with demonstrable success in hitting and exceeding sales targets.

• Excellent IT skills including Microsoft Office.

• Full driving licence required with use of a car (business insurance will be required).

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Benefits include generous contributory pension, life assurance, 25 days holiday plus bank holidays, electric care lease salary sacrifice scheme, travel expenses and hybrid working.

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The biggest benefit is joining a company going through a transformative phase in their development and playing an integral part in shaping the organisation for future success.

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For further information, please click apply with your CV detailing your commercial achievements to date and we will be in touch promptly if you have the right level of experience.

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